MBA PROGRAMS - EUROPEAN MBA COURSES
European MBA - Courses
European management program
- Corporate Strategy
- European Institutions & Business Law
- European Management & Marketing Strategy
- Intercultural Management
- Management of Information Systems
- Operations Management
- Supply Chain Management
- Thesis Research & Writing
International management
Some subjects in this module combine traditional classroom teaching with on-line learning, requiring students to have access to a computer.
Business Financial Management- Business Law
- Economic Analysis
- Human Resources Management
- Managerial Accounting
- Marketing Management
- Organizational Behavior
- Research Methods & Writing
Capstone and professional seminars
Capstone
Capstone requires students to work in groups to put into practice the basic management principles they have learned in the IMP and EMP Modules. Students engage in a simulation model in which they must resolve tactical questions through what-if analyses. Students must be able to master spreadsheets, graphs and charts to foster discussion of strategic implications for the simulated business model.
Resume Writing & Job Interviewing
This workshop requires students to update their curriculum vitae. Classes discuss various interviewing techniques and jobseeking strategies from both the recruiter’s and candidate’s perspective. Course work includes role-playing and other exercises to increase confidence and improve interviewing skills.
Specialization program
GLOBAL MARKETING MANAGEMENT
The Global Marketing Management Specialization is designed to help students integrate their knowledge of marketing, developed in the prior two modules, into an applied strategy for the company as a whole. Courses offer students the opportunity to think creatively and solve concrete problems that confront marketing specialists today.
- Brand Management
- Consumer Behavior
- Customer Relations Management
- International Marketing
- Luxury Advertising
- Marketing Plans
- Marketing Research
- Marketing Strategy
INTERNATIONAL FINANCE
The International Finance Specialization enables students to examine and analyze the financial strategy of a firm, both internally and externally. Students explore capital budgeting, working-capital management, long-term financing, as well as the constraints imposed by the international market.
- Corporate Finance
- Financial Statements
- Financial Modeling & Risk Analysis
- International Finance
- Investments & Portfolio Management
- Mergers & Acquisitions
- Private Equity & Venture Capital
- European Financial Markets
LUXURY BRAND MANAGEMENT
The Luxury Brand Management Specialization trains students to manage leading brands, which are well established on the market with an international reputation. Students learn how to create product value and prestige in a quickly changing environment, and courses focus on areas unique to luxury products, such as creativity and intellectual property rights, among others.
- Branding Across Borders
- Consumer Behavior
- Creation & Developing Luxury Brands
- Customer Relations Management
- Luxury Advertising
- Luxury & Brand Management
- Luxury Products Development
- Managing the creative process
TOURISM & HOSPITALITY MANAGEMENT
The Tourism & Hospitality Management Specialization is designed to prepare students for rewarding careers in this exciting and expanding field. The nature of work in this field, however, demands a high level of competence. This MBA provides the framework for achieving this competence. The study program exposes students to all aspects of the successful running of hospitality and tourist businesses. The program covers areas such as marketing, human resources, and various operational areas in this field. This MBA is a blend of the excellence of the European hospitality tradition with the most innovative American management techniques.
- The Hospitality & Tourism Industry
- Distribution Systems in the Tourism & Hospitality Industry
- Management & Strategy in the Tourism Industry
- Hospitality Management
- Hospitality Marketing
- Yield Management
- Human Resource Management for the Hospitality Management
- Cultural & Sustainable Tourism
- Cases studies in the Hospitality Management & Industry leaders conferences
